Home / Knowledge / News / Textiles / TAF unveils new brand identity for Radianza fibre

TAF unveils new brand identity for Radianza fibre

25
Jun '19
Pic: Thai Acrylic Fibre
Pic: Thai Acrylic Fibre
Thai Acrylic Fibre (TAF) has unveiled a new brand identity for its Radianza fibre. Radianza is a ready-to-use dyed fibre made using gel dyeing technology, which uses limited water, energy, chemicals for the dyeing process, with highly efficient consumption of dyestuff, due to which very less amount of unused dye gets discharged into the effluent.

The new brand logo for Radianza is made up with blue and green colours, blue signifying the water conservation and green signifying the preservation of nature that are the two key attributes that Radianza as a product stand for. The red halos of previous logo are also replaced by blue and green. The additions are two leaves, again in blue and green and a water droplet, thereby completing the key messaging, TAF said in a press release.

Radianza fibre is available in a range of colours and Radianza brand had been associated with being colourful and vibrant. TAF has been promoting the product as a dyed fibre available in many shades and able to develop new colours as per customer’s requirements. However, the benefits of Radianza fibre to the environment got evident once TAF conducted an independent third party ‘Life Cycle Assessment (LCA)’ study of Radianza fibre starting from polymerization to garment disposal. The results were significantly better than other fibres and when compared to conventional dyeing the usage of Radianza fibre showed 20 times less global warming potential, seven times less blue water consumption, and similar results in the eight other parameters related to environment impact.

“The fashion industry and our customers are regularly asking for sustainable solutions. Radianza has been accepted as a preferred substitute for yarn dyeing by many of our customers. There is also a lot of interest by brands and retailers on knowing more about Radianza and understanding how it could contribute positively in their efforts to make their supply chain and products more sustainable. The new brand logo for Radianza is an important step to associate the brand much more strongly with water saving, reduced pollution and overall lesser impact to our environment,” Satyaki Ghosh, CEO acrylic fibre and domestic textiles, Aditya Birla Group said. (GK)

Fibre2Fashion News Desk – India


Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Ronald Van Den Broek,

Ronald Van Den Broek

Headquartered in Japan, Mimaki Engineering Co. Ltd. manufactures and...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search