Thailand to push premium silk items to buyers in S Korea, Japan, Italy

21 Jun '23

1 min read

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Insights

Thailand is planning to push its premium silk items to young buyers in South Korea, Japan and Italy as part of the Thailand Textile Institute's Premium Thai Silk project.
Prime Minister Prayut Chan-o-cha feels the quality will boost the country's soft power standing in the market.
The government began promoting new silk designs among domestic buyers in 2019.

Thailand is planning to promote its premium silk products to target young buyers in South Korea, Japan and Italy, government spokesman Anucha Burapachaisri recently announced.

The Thailand Textile Institute's Premium Thai Silk project aims at introducing newly designed silk products to export markets, he said.

Prime Minister Prayut Chan-o-cha feels the quality of Thai silk fabrics will boost the country's soft power standing in the textile market, he was quoted as saying by Thai media reports.

There have been 112 new Ikat silk and over 108 new products, including clothes, bags, shoes and accessories, since the government began promoting Thai silk with new designs among domestic buyers in 2019, he said.

The products brought 6.6 million baht to 1,618 silk entrepreneurs in the Northeast, he added.

Fibre2Fashion News Desk (DS)

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