Home / Knowledge / News / Textiles / UBM Fashion unveils updated version of ShopTheFloor
UBM Fashion unveils updated version of ShopTheFloor
19
Jul '18
Courtesy: Shop the floor
Courtesy: Shop the floor
UBM Fashion, leading organiser of trade shows for the fashion industry, has unveiled new, updated version of ShopTheFloor - the industry’s largest digital tradeshow and social marketplace. The new B2B platform includes a fresh look and feel, updated, easy-to-use experience, and direct access to the largest, qualified network of fashion brands and retailers.

“In an ever-changing retail landscape, it’s important to keep things fresh and moving. As part of this, we are excited to announce the launch of the all new ShopTheFloor,” says Vince Tsai, SVP and GM for ShopTheFloor. “This launch includes a redesign of the shopping and order taking process, as well as a new mobile-friendly responsive design to accommodate our `on-the-go’ retail buyers. In addition, we recently launched ShopTheFloor Premium, which includes a set of features like SalesMatch and Lead Analytics to better help brands further grow and drive new business.”

UBM Fashion commissioned branding and advertising agency CoolGraySeven to develop and execute ShopTheFloor’s new visual brand identity and tagline ‘mobilising fashion + commerce', which reinforces ShopTheFloor's position as the fashion industry's largest digital tradeshow and social marketplace.

“We wanted to build a world for ShopTheFloor that was dynamic, compelling and would evoke the idea of constant movement and connectivity. It was also important for us to tell the story of ShopTheFloor’s broad range of fashion categories and product classifications. The new visual identity for ShopTheFloor brings all of these pieces together under a single, cohesive style that feels modern and cool.” said Andrew Egan, founder/executive creative director of CoolGraySeven.

In addition to an updated look and feel, the new ShopTheFloor provides brands with enhanced brand profile and product showroom management and order capture, prime visibility and exposure opportunities to over 25,000 retail buyers and powerful new lead generation tools.

To buyers, the platform provides curated shopping experience with a dedicated trend forecasting team, top industry picks and inside tips to what retailers are buying, and simple order capture process with the ability to order multiple SKU’s, sizes, and colours. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 13th Jul 2020

Egypt signs agreement for new spinning factory in Mahalla

The Holding Company for Cotton, Spinning, Weaving and Clothes in...

Pic: Shutterstock

Retail | On 13th Jul 2020

Primark, John Lewis reject govt call on furloughed staff

Primark has rejected the UK government's call to employing back...

Pic: Edcon.co.za

Retail | On 13th Jul 2020

TFG offers to acquire selected Jet stores and assets

TFG, one of the foremost independent chain-store groups in South...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Textile Industry, Head honchos

Textile Industry
Head honchos

African fashion has a strong identity

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search