Home / Knowledge / News / Textiles / UKFT gets TAP grants for brands to attend virtual shows

UKFT gets TAP grants for brands to attend virtual shows

17
Jun '20
Pic: Shutterstock
Pic: Shutterstock
The UK Fashion & Textile Association (UKFT) has urged the UK government to ensure that the Tradeshow Access Programme (TAP) grants will be available for eligible brands to attend virtual tradeshow replacements. Additionally, UKFT has also ensured that the grants will be made available to companies which have exhausted their access to the TAP scheme.

These are challenging times and UKFT believes that companies should have the opportunity to test out the virtual tradeshow route to see whether they really work. These platforms have great functionality. They enable buyers and sellers to meet online. Traditionally, these platforms work best for buyers and sellers who know each other already but virtual tradeshows attract new buyers by creating a curated edit of brands and products to the platforms, according to a UKFT press release.

Virtual tradeshows offer a number of advantages over direct participation in an online platform. Brands will be able to take part in the platform to try it out at a fraction of the usual cost. Brands will not be tied into a one or two year minimum contract. The shows will bring their brands and buyers to the platforms and drive them to their virtual exhibitors.

Virtual shows will run for a longer period than the traditional three or four days of the tradeshow – the virtual show will run for the length of the season to enable buyers to place orders through the site. Grants (through TAP) to cover part of the costs will be available through UKFT.

The first virtual tradeshow releases are expected to be Playtime (running on Playologie.com for childrenswear; Pitti Uomo (running on Pitti Connect) for menswear, accessories and footwear; Pitti Bimbo (running on Pitti Connect) for childrenswear, accessories and footwear; Cabana Miami Swim (running on Joor) for swim, beachwear, cruise and resort; Premium and Seek Berlin (running on Joor) for menswear, womenswear, casualwear, accessories, Jewellery, footwear; Project NYC and MRket NYC pending decisions from the organisers (running on Nuorder.com) for menswear, womenswear, childrenswear, accessories, footwear, resort.

UKFT recommends that companies hold off on making a decision on whether to use the virtual platforms until they receive confirmation that they are eligible for a grant.

Once accepted for a grant, UKFT will refer you to the correct people to make your application for the right part of the platform and work with you to promote your brand on the platform.

Fibre2Fashion News Desk (GK)


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jun 2021

Australia, UK agree on broad terms of trade deal

Prime Ministers Scott Morrison and Boris Johnson have agreed in...

Pic: Shutterstock

Textiles | On 15th Jun 2021

Germany passes law on corporate due diligence in rights, environment

The German parliament passed a law last week that warrants large and...

Pic: Azamat Imanaliev / Shutterstock.com

Apparel/Garments | On 15th Jun 2021

Prime Content| Revenue, profits of major garment firms in China rise in Jan-April

Revenue, profits, output, online retail sales and exports of major...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

India-EU Summit, Representatives

India-EU Summit
Representatives

India-EU FTA will provide EU with better access to a huge & rapidly...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search