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UL & Applied DNA enter into strategic partnership
12
Jul '18
Courtesy: UL
Courtesy: UL
UL, a global safety science organisation, has joined hands with Applied DNA Sciences Inc., to form a strategic partnership that will lay the foundation for a significant new development in product authentication and supply chain traceability. Applied DNA is a provider of molecular technologies that enable supply chain security and anti-counterfeiting.

The partnership will enable UL to offer a series of verification marks for point-of-origin and product content, utilising Applied DNA’s SigNature molecular tags. The DNA tag marks products in order to create a unique ‘fingerprint’ that can be traced throughout a product’s journey in the supply chain. This technology combined with UL’s expertise and experience in testing, audit, and inspection service offerings equips manufacturers, governments, trade organisations, brands and end consumers with a tool to validate the very source and content of products, thus instilling an added level of confidence and empowering trust.

UL’s verification mark provides third-party verification, demonstrating to consumers that the supplier is taking steps to lead in the industry by having their products evaluated against UL’s highest standards for quality and integrity. Furthermore, the verification mark programme from UL helps cut through messaging and promotional clutter by making independent, objective and scientifically-based assessments of product content and point-of-origin claims substantiated by the DNA tagging technology from Applied DNA Sciences.

Denis Koh, vice president and general manager for UL’s consumer & retail services division said, “UL strives to help manufacturers, brands and retailers develop and bring safer products to market and empower consumer trust. The verification mark programmes will help enable brands, retailers and manufacturers to trace and authenticate goods as they move along the supply chain and provide greater confidence that products enter the market as intended and from trusted sources.”

Dr. James Hayward, president and CEO of Applied DNA said, “The UL mark verification programme is an ideal platform for our SigNature molecular tags to assure brands, and consumers alike, the provenance of origin and to substantiate key marketing claims. The global footprint and existing relationships of the UL organisation afford Applied DNA a unique opportunity to engage key customers and quickly scale in-field testing services to support supply chain quality and traceability requirements.” (GK)

Fibre2Fashion News Desk – India


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