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Under Armour launches Athlete Recovery sleepwear at CES
06
Jan '17
Courtesy: Under Armour
Courtesy: Under Armour
Under Armour launched a new revolutionary sleep and recovery system including the brand's first-ever Athlete Recovery sleepwear powered by TB12 and a new UA Record app experience, both designed to improve sleep and overall athlete performance. The sleepwear is currently on display at the ongoing Consumer Electronics Show (CES) in the US.

UA Athlete Recovery Sleepwear was developed in collaboration with Under Armour athlete Tom Brady, who credits sleep as one of the most important components to his training regimen.

“At Under Armour our goal is to constantly innovate and uncover new solutions that take performance to the next level. We are providing athletes with untapped insight and guidance into the importance of sleep and recovery in a way that is truly unique to Under Armour – with a revolutionary Sleep Recovery System that was created for athletes, by athletes,” said Kevin Haley, president of innovation and category management, Under Armour.

Under Armour has incorporated the bioceramics technology–used and validated by TB12–into a pattern lining the garments, which are designed to maximize comfort and fit. The pattern includes special bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep.

“I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program. Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day. I am excited to partner with Under Armour to bring game-changing sleepwear with the same bioceramics technology I use to athletes all around the world,” said Brady.

By using the Athlete Recovery Sleepwear and UA Record together as a system, athletes will be able to accelerate recovery time and gain a deeper understanding of their sleep. The UA Band monitors sleep and delivers a detailed analysis to a smartphone or a sleep-tracking device. It also offers timely reminders, tips and guidance for improving sleep.

“By monitoring trends within our Connected Fitness communities, we have seen an uptick in athletes who are adopting a 24/7 training mentality, which led us to think about factors like sleep and recovery and how important they are to overall performance. This drove our focus to make all athletes better through the science of sleep and recovery, and to unlock the potential for athletes to use sleep as a weapon to reach their absolute peak,” said Mike Lee, chief digital officer, Under Armour. (KD)

Fibre2Fashion News Desk – India


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