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US firms NFW and Patagonia affirm commitment to sustainable materials

20
Sep '21
Pic: Natural Fiber Welding
Pic: Natural Fiber Welding
Natural Fiber Welding (NFW), a US-based material science company has collaborated with American outdoor apparel company Patagonia in a joint commitment to develop and scale circular solutions in textiles. With Patagonia’s support, NFW will continue to innovate at the intersection of performance and sustainability, creating uncompromising material solutions.
 
“To date, the materials industry has relied on plastics and plastic coatings to achieve the level of performance needed for active wear and other high-durability materials. As a finite resource, non-biodegradable, energy-intensive, fossil-based materials like polyester and polyurethane are unattainable to meet the needs of a growing world population and likewise protect precious natural resources,” NFW said in a statement.
 
Through its collaboration with NFW, Patagonia reaffirms its commitment to its customers to never compromise – on performance, on aesthetic, on responsibility for the planet.
 
“When it comes to performance, we’ve learned that nature does it best. We have been able to decisively prove that not only can natural materials perform just as well as synthetics, but unlike plastic-based materials, they can also sustainably scale,” Luke Haverhals, CEO and founder of NFW, said in a press release. “That’s why we’re thrilled to collaborate with Patagonia, who has long been a leader in demonstrating both the importance and the power of nature.”
 
This partnership will further each brand’s commitment to fighting the climate crisis by rethinking the way we source, use, and recycle truly circular materials, the American technology firm added. Natural Fiber Weldings’ Clarus is the patented technology platform that uses a closed-loop chemistry process to engineer yarn structures in radical new ways. This allows natural fibres to compete with synthetics on every attribute consumers care about.
 
“Clarus’ entire supply chain is designed for low environmental impact and transparency, from raw materials which are sourced locally, to end-product. Because the recycled yarns are composites of 100 per cent natural materials, Clarus fibres are entirely recyclable and designed for endless circulation,” NFW continued.
 
“The ability to incorporate recycled natural fibres in a textile that is durable and has enhanced performance is an exciting and very innovative technology with potential for high impact in the industry,” Sara Hayes, director of materials development of Patagonia said. “NFW’s fibre welding technology enables entirely natural materials to provide synthetic-equivalent performance properties, such as abrasion resistance and moisture management.”
 
Natural Fiber Welding recently announced funding from BMW i Ventures and other partners to enable the company to scale commercial production of sustainable performance materials for automotive applications and beyond.

Fibre2Fashion News Desk (JL)


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