View Premium Selection to open Spring.Summer 2021 in Dec

Most of the collections are developed with a focus on new fashion trends which will ultimately be presented at Munich Fabric Start and Bluezone from February 4-6, 2020.

"Given the industry's momentum, many manufacturers have become the new standard for bringing the market to 80 per cent of the collection. Many of our customers use the textile shows in September to complete their collection. We will readjust in the remaining weeks until the main fair, complete individual articles and still work on some textures. But the actual collection concept is already part of the View,” said Mathias Menger of Yünsa.

Represented for the first time at View will be Argomenti Tessili, Euromark Industries, TBM and agency Fabian from Italy, Ipeker from Turkey and TOC TaeOh Corporation from Korea. Furthermore, there will be Jayne Goulding Design from Britain and Barth & Könenkamp Seiden, Könen Additionals as well as SchweigerTochetermann from Germany, among others.

Sustainability will also be one of the key topics at View, which will fundamentally change the industry. The willingness of companies to invest and get involved here is growing from season to season.

“Since 2 years, Dutel has been developing a sustainable section in its collection called ‘Pure’ by Dutel using polyester recycled warp and organic cotton weft yarns. We are planning to swap all our polyester warps into recycled ones,” said representatives from Dutel Creation.

“We are sensitive to the use of recycled yarns. Many fabrics from the latest collection are eco-sustainable. The qualities in eco-cotton and viscose Ecovero are made with sustainable yarns. Our aim is to waste less and re-use the waste of production and consumers as new resources,” said representatives from Lanificio Roma.

“Besides providing sustainable labelling solutions for our customers, we aim to optimise our internal processes as well. By digitalising our documentation, working on rapid prototyping and investing an increasing amount of time and effort in digital sampling we are reducing input of resources on various levels,” said representatives from Bornemann Etiketten.

The View Trend Forum will once again show selected ReSource developments that offer innovative alternatives for future-oriented collections.

“We are very pleased that the interest in View is growing from edition to edition. The increasing internationalisation among both suppliers and visitors shows the importance of this appropriate format at this early stage. View is an intensively used business platform that in conjunction with Munich Fabric Start and Bluezone is set as an overall strategic and content-coordinated format,” said Sebastian Klinder, managing director of Munich Fabric Start.

Fibre2Fashion News Desk (PC)