NFW’s patented technology platforms, Mirum and Clarus, utilise naturally abundant resources to produce high quality textiles without relying on plastic. Through Mirum, NFW has created a new class of high-performing 100 per cent plastic-free, plant-based materials with limitless possibilities. With Clarus, NFW uses a closed-loop chemistry process to engineer radical new performance fabrics while utilising abundant waste and virgin plant fibres, and creating high-performance, durable garments and products without synthetics.
WEF's Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation and are poised to have a significant impact on business and society. "NFW technologies are disruptive to the linear plastic economy and the company is scaling comprehensively sustainable, circular materials solutions for fashion, footwear, automotive, and home applications," the company said in a press release.
"Despite their ubiquity today, materials like polyester and polyurethane can never scale to meet the needs of our entire civilisation. In fact, products of petroleum have been scaled in the industrialised world to support the standards of living of just 20 per cent of the world’s population. What’s worse is that many consumers are being misled to believe that recycling is a viable solution to the plastics problem. In particular, complex products made from plastic — shoes, handbags, furniture — can only ever become polluting trash, whether that’s in a day, a week, a month, or two years," the release added.
In its role as Technology Pioneer, NFW will continue to help tackle society’s dependence on petroleum and create a textile supply chain fuelled entirely by natural materials, not oil and other finite fossil resources.
“We’re excited to welcome Natural Fiber Welding to our 2021 cohort of Technology Pioneers,” said Susan Nesbitt, head of the Global Innovators Community, WEF. “NFW and its fellow pioneers are developing technologies that can help society solve some of its most pressing issues. We look forward to their contribution to the World Economic Forum in its commitment to improving the state of the world.”
“The textiles industry is far too dependent on petroleum and plastic, which simply can’t scale to sustainably nurture life on earth. Regenerative agriculture and plants are inexhaustible in their abundance and ability to meet the needs of the world’s population. At NFW, we’ve always focused on creating materials that free product designers from the plastic supply chain without compromising performance or limiting creativity,” said NFW's founder and CEO Luke Haverhals.
Technology Pioneers have been selected based on the community’s selection criteria, which includes innovation, impact and leadership as well as the company’s relevance with the WEF's Platforms.
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