;
Home / Knowledge / News / Textiles / Welspun's reality storytelling technology in kid's rugs
Welspun's reality storytelling technology in kid's rugs
17
Feb '17
Courtesy: SpinTales
Courtesy: SpinTales
Tata Elxsi has partnered Tilt Textiles, a subsidiary of Welspun India and one of the biggest home textile producers, for the design, development and implementation of SpinTales, a new line of products, with patented augmented reality storytelling technology. Tilt Textiles recently launched the SpinTales Enchanted Duvet and SpinTales Jungle Rug.

According to Tata Elxsi, the Duvet and Rug are interactive and innovative textiles for children, with a focus on multi-dimensional storytelling, educational activities, and augmented reality.

By scanning the specified markers on the rug or duvet, using a tablet or smartphone, children can view characters in augmented reality.

“It feels like you are part of their world and you learn a bit more about the world they live in,” Tata Elexsi observed.

SpinTales has been released in the US market and the stories and content developed by Tata Elxsi's creative team, are inspired by stories that kids already know and love like Little Red Riding Hood, Jack and the Beanstalk, The Three Little Pigs and Jungle Book. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Japanese capital pouring into textile, garments in Vietnam

Apparel/Garments | On 12th Dec 2018

Japanese capital pouring into textile, garments in Vietnam

Several Japanese companies, including Itochu and Sakai Amiori, are...

Chanel bans fur, exotic animal skins in its products

Fashion | On 12th Dec 2018

Chanel bans fur, exotic animal skins in its products

French fashion retailer Chanel recently announced it will stop using...

Apparel, footwear brands failing to tackle exploitation

Apparel/Garments | On 12th Dec 2018

Apparel, footwear brands failing to tackle exploitation

Apparel and footwear firms are failing to tackle exploitation of...

Interviews View All

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search