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Welspun's reality storytelling technology in kid's rugs
Feb '17
Courtesy: SpinTales
Courtesy: SpinTales
Tata Elxsi has partnered Tilt Textiles, a subsidiary of Welspun India and one of the biggest home textile producers, for the design, development and implementation of SpinTales, a new line of products, with patented augmented reality storytelling technology. Tilt Textiles recently launched the SpinTales Enchanted Duvet and SpinTales Jungle Rug.

According to Tata Elxsi, the Duvet and Rug are interactive and innovative textiles for children, with a focus on multi-dimensional storytelling, educational activities, and augmented reality.

By scanning the specified markers on the rug or duvet, using a tablet or smartphone, children can view characters in augmented reality.

“It feels like you are part of their world and you learn a bit more about the world they live in,” Tata Elexsi observed.

SpinTales has been released in the US market and the stories and content developed by Tata Elxsi's creative team, are inspired by stories that kids already know and love like Little Red Riding Hood, Jack and the Beanstalk, The Three Little Pigs and Jungle Book. (AR)

Fibre2Fashion News Desk – India

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