WonHouse buys Kinetic Colourisation 2.2 from Katmandu

02 Aug '18
3 min read
Courtesy: Kinetic Colorization 2.2/PR.com
Courtesy: Kinetic Colorization 2.2/PR.com

WonHouse, a newly formed company in Taiwan, has bought Kinetic Colourisation 2.2 from Katmandu and the MBR Trust. Kinetic Colourisation is dye sublimation on steroids that utilises kinetic emitters and pulsed phased heat to transfer dye to fabric without water or harmful chemicals. It can be used to colourise nylon and nylon blends and poly and poly blends.

Katmandu and WonHouse have signed definitive contract in this connection. The deal also involves phase 2.2 machines.

"We believe the time was right for younger, quicker people and a larger company to move Kinetic Colourisation into the main stream," stated Mark Robinson, managing director for Katmandu who will stay with WonHouse for two to three years.

“It’s been a fun road over the past 12 years through critical mass manufacturing then onto AM4U and in both cases we learned a great deal but were not successful due to management decisions and market dynamics,” Robinson said.

“The two constants have been Katmandu and Kinetic Colourisation," stated Robinson. "We started as a stock holder and ended up buying the major components of the factory in Ranch Cucamonga.” The vision of WonHouse to open 10 factories worldwide in the next three years makes total sense from a market view. Quick and smaller turns for apparel or rolled fabric without the use of water or harmful dyes for colour on demand for polys, poly/lycra blends, nylons and nylon blends in strategic markets is the way the market is moving.

Being closer to each market with a mother ship based in Taiwan, all working under the same mandate, to deliver a product to the customer from approved artwork and colour in under four weeks is the goal. In a demand manufacturing model, WonHouse will produce what the customer needs and can turn their business partners’ inventory 12 times per year. Less risk and waste on inventory and increased cash flow means more profits for WonHouse customers.

WonHouse will be concentrating on the active wear apparel industry and targeting yoga brands, surf brands, outdoor brands and fashion active ware companies worldwide.

“We’re pleased with this divestiture process,” said Robinson. “This is a strategic step toward optimising the MBR trust’s portfolio. We will use the proceeds from the sale to invest in the continued growth of phase 3 of Kinetic colourisation which is consistent with our capital allocation strategy and plans.” WonHouse has the first right on phase 3 of the new process which would further revolutionise the digital colour and print industry for apparel and accessories.

This transaction is anticipated to be completed in the summer of 2018 and finalised by November 2018, subject to customary closing conditions and the set-up of the Kinetic Colourisation machine.

Head of WonHouse Murphy Chung stated, “We have an international team that will be fully assembled by October 2018 based in Taiwan and are looking forward to the Kinetic Colourisation transfer machine arriving in late September that is being modified with phased pulsed heat and kinetic frequency emitters that will be the heart of the WonHouse." (SV)

Fibre2Fashion News Desk – India

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