Home / Knowledge / News / Textiles / Woolmark showcases wool activewear range at ISPO Munich
Woolmark showcases wool activewear range at ISPO Munich
06
Feb '17
Courtesy: The Woolmark Company
Courtesy: The Woolmark Company
The Woolmark Company is showcasing the latest edition of The Wool Lab Sport at its stand B3.324 at the ongoing ISPO Munich trade fair. It is taking advantage of the explosive growth in demand for sportswear and activewear, and the opportunity for wool as a technical fibre to meet increasingly demanding consumer needs for comfort and performance.

The Wool Lab Sport, part of the spring/summer 2018 edition of The Wool Lab, is the foundation for cutting edge activewear and showcases the latest innovative, commercially available merino wool fabrics and yarns for a mix of both performance and athleisure apparel.

Merino wool has positioned itself as a versatile, multifunctional fibre in the sportswear sector thanks to its unique natural features and benefits, such as breathability, temperature control, moisture management, elasticity and resistance to odour.

The Wool Lab Sport connects designers directly with manufacturers and extensive research has been undertaken by The Woolmark Company’s global network to develop two themes, suitable for all seasons, dedicated entirely to sportswear to inspire and influence trends.

The most technically performing wool fabrics and yarns are mixed with technical fibres to ensure the best results during physical activity with the active range. Examples of this theme highlight the technology enriched with the most innovative finishing treatments, suitable to match every climate and discipline, indoor and outdoor.

As for athleisure, it blurs the line between fashion and activewear, as the latter is being used in a non-active, casual way with a modern, stylish look. Merino wool's ability to combine comfort and flexibility with casual elegance positions it well to cater to this growing market.

“The Woolmark Company continues to actively cement merino wool’s presence in the sportswear and activewear markets, collaborating with leading manufacturers and brands to promote the natural benefits of wool as a performance fibre,” said Stuart McCullough, managing director of The Woolmark Company.

“There has been explosive growth in demand in this sector, and in particular we aim to continue to take advantage of the opportunity for wool as a technical fibre. By presenting two themes as part of The Wool Lab Sport, we are able to cater towards high-intensity activewear through to the ever-growing athleisure market,” added McCullough. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rushiraj Mulani,

Rushiraj Mulani

The Shradhdha Group of companies was established in 2010 and is based out...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search