Home / Knowledge / News / Textiles / Woolmark to celebrate Wool Week from May 24
Woolmark to celebrate Wool Week from May 24
22
May '18
Courtesy: Woolmark
Courtesy: Woolmark
Woolgrowers, fashion designers, retailers and consumers will unite to celebrate The Woolmark Company’s Wool Week Australia beginning May 24 to June 3. With Australia producing 90 per cent of the world’s fine apparel wool suitable for the high-end fashion market, some of the country’s biggest labels and retailers are supporting the campaign.

This initiative arose from the global Campaign for Wool; Wool Week champions the eco-credentials of the fibre, making it the perfect choice for today’s conscious consumer.

Westfield will also join the campaign as a major partner, releasing its wool-focused winter campaign in time for Wool Week at 39 centres across Australia and New Zealand celebrating the growers who produce the fibre and the designers who use it. Championing Merino wool in fashion, activewear and homeware, the campaign showcases wool’s natural benefits and takes customers back to the source of the fibre, filmed on a wool-growing property near Goulburn, NSW, owned by Dave and Skye Ward.

Nine Westfield centres across Australia and New Zealand will come alive during Wool Week, hosting exclusive events and activations including extreme knitting workshops, visual merchandise displays showcasing retailer wool product, interior design workshops, and fashion exhibitions. Westfield Sydney will host artist, Natalie Miller, who’ll create a live knitting installation, whilst Westfield Doncaster will showcase a collection of International Woolmark Prize garments, in a celebration of the world’s best emerging fashion designers, Woolmark press release said.

"The Woolmark Company’s Wool Week is an annual celebration which puts wool at the forefront of shoppers’ minds," said Australian Wool Innovation CEO Stuart McCullough. “Thanks to the support of leading brands and retailers, along with educational activities, Wool Week aims to reconnect consumers with the versatility and natural benefits of Australian wool and encourages conscious purchasing decisions."

"Australian wool has a great story to tell. As global consumers become more concerned with the story behind a product - where, what and how it was made - the fibre’s natural, renewable and biodegradable properties are today more important than ever before. I applaud all retailers, brands, woolgrowers and consumers who have once again thrown their support behind our annual campaign and are ultimately increasing demand for this luxury fibre," concluded McCullough. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: EVG photos from Pexels

Apparel/Garments | On 16th Aug 2018

Bangladesh ups garment export target to $32.689 bn

The Government of Bangladesh has increased the country’s readymade...

Indian investors interested in denim production in Vietnam

Textiles | On 16th Aug 2018

Indian investors interested in denim production in Vietnam

Indian fabric firms are shifting attention from China to Vietnam,...

India's textiles, apparel exports fall by ₹8000 cr: Govt

Apparel/Garments | On 16th Aug 2018

India's textiles, apparel exports fall by ₹8000 cr: Govt

India’s textiles and apparel exports dropped by nearly ₹8,000 crore...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search