Adding value to the most prestigious firms in fashion sector for approximately half a century, Yünsa is now aiming to have a much stronger, much more fashion-oriented and modern brand identity with its new logo and slogan. While the Y emblem of Yünsa's in bronze-gold colours is being carried into the international arena, it also creates a strong brand identity with the slogan ‘Creation of Fabrics’.
The new brand identity is formed with 4 main values : a) ‘Global’ comes from the power to export to more than fifty countries b) ‘Premium’ comes from being the high-segment worsted fabric supplier of the most prestigious brands in the world and c) ‘Modern and Creative’ comes from the ability to interpret new generation technologies to the needs of unique designs. All these values strengthen the brand identity with the slogan ‘Creation of Fabrics’.
The shares of Yünsa were purchased from Sabanci Holding by Surmegöz Tekstil, a Ziraat Participation and Mustafa Sürmegöz Partnership, last October.
Fibre2Fashion News Desk (PC)
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