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Tencel launches #LoveLettersToNature campaign

05
Jun '20
Pic: Tencel
Pic: Tencel
To observe the World Environment Day, Tencel, Lenzing's flagship brand for textiles, has announced that it is running a month-long campaign #LoveLettersToNature to encourage users to live a balanced lifestyle. #LoveLettersToNature is a unique campaign dedicated to educating and encouraging people to take actionable measures to address environmental issues.
 
The social media campaign will kickstart with a photography submission followed by a series of knowledge sessions with experts and DIY tips and tricks to maintain a quintessential #CapsuleCloset.
 
Additionally, as part of the #LoveLettersToNature campaign, Tencel will also share little-known facts and information that promotes the longevity of our planet through simple sustainable practices. Throughout the month of June, followers can watch out the social media handles for some quick tips and tricks on how to recycle and reuse items of our closets as part of the #TencelCapsuleCloset series. The awareness of recycling, reusing, and repurposing fashion can always be a gift to nature, a more responsible practice instead of simply discarding them.
 
“Our small steps can bring a big difference and there is no better time than now to extend our actions. We continue to focus on our responsibilities towards making environment-friendly life choices now more than ever,” Arpit Srivastava - country marketing and branding manager, South Asia & Thailand at Lenzing Group, said during the launch of the campaign. 
 
Through this campaign, we aim to build awareness and engage with the youth across India who have been and will further bring actionable changes in their habits. For us at Lenzing, sustainability is of utmost importance and the ethos of the brand resonates with the environment day.”
 
On the occasion of World Environment Day, Tencel will also invite experts across the world for a knowledge exchange series on InstaLive.
 
Through these sessions, the Tencel team will initiate an open conversation with of the Pause Label and Tricia Carey, the director of global business development - Denims at Lenzing Fibers.

Fibre2Fashion News Desk (JL)


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