Other celebrities who have helped PETA spotlight cruelty to animals used in entertainment include Isha Koppikar, Amisha Patel, Rahul Khanna, Rahul Dev, Alec Baldwin, Kim Basinger and Goldie Hawn, amongst others.
PETA India's new program, called petaDishoom, gives young people a fun foundation to help "dishoom" animal abuse by letting them know what their favourite stars are doing to help animals; offering them amazing prizes like iPods, mobile phones and more for showing compassion to animals; and providing resources to youth who wish to help animals.