Shopping for Christmas already in October?

26 Dec '06

2 min read

Czech Statistical Office says seasonally adjusted retail sales (CZ-NACE 52) grew by 0.7% month-on-month at constant prices in October, of which sale of non-food goods by 0.4%. The trend component, similarly as in the previous two months, was up by 0.3%, rounding to two decimal places there has not been a drop of dynamics recorded for the first time during in this year.

Seasonally adjusted sales increased by 5.5% year-on-year at constant prices. Not seasonally adjusted sales grew by 7.9% (October 2006 had two working days more than October 2005). Sales of non-food-goods recorded a growth of 10.5%, which was the highest growth in the whole period of the survey, i.e. since 1997. Consumers probably started to think about Christmas, because goods that sold well were suitable as Christmas presents.

The following contributed most to the total growth in October: specialised stores with other non-food goods, which cover for e.g. sports equipment, toys, jewellery, books, cameras etc.

The fastest growth occurred in stores with textiles, clothing and footwear; drop of 5.4% was recorded only in sale of second-hand goods, which is in terms of volume insignificant.

Broken down by size group of enterprises, the biggest sale growth occurred in enterprises with 50 to 99 employees and with 100+ employees (+12.4% and +9.0%, respectively). Enterprises in other size groups reported a growth from 6.4% to 6.7%.

The biggest drop in prices was recorded for specialised stores with textiles, clothing and footwear (-5.6%).

Czech Statistical Office

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