With the emergence of new generation consumers, who are looking beyond utility and fashion, the demand for high performance sport textiles in India is constantly breaking new grounds.
In addition, rising incomes, burgeoning middle class, greater exposure to brands, increasing propensity to spend on branded apparels and the forthcoming Commonwealth Games in 2010 are some of the factors responsible for the exorbitantly rising consumption of sportswear in India, which is growing at a CAGR of 35%.
These lucrative factors are making India not only a popular outsourcing base but are also resulting in huge domestic demands for highly functional and active sport textiles. Thus, the need of the hour is to upgrade existing knowledge of trends and techniques in this field. Viewing these changing demands and hence industry trends; Business Co-ordination House (BCH) is organising a two day Training Workshop on Sport Textiles to be held on 13 & 14 December 2007 in New Delhi.
Nike, Adidas, Reebok…the sportswear brands have just made the right entry in the Indian market field foreseeing the dramatically changing sporting culture in India. Besides, newer brands are emerging to grab this increasing market share. The emergence of new fibres, new fabrics and innovative processing technologies are further heating up grounds in aspiration of greatly improved comfort levels for the wearers.
These products have multifunctional aspects such as light weight, safety features, moisture management, temperature control which are very essential for the high-energy sports and activities which are pursued in extreme weather conditions. Thus, these high functional textiles are of increasing value to the consumers as they are combining utilitarian functions with wearing comforts.