The kids label Carinhoso (0 to 16 years) invested in a new media campaign and also presented a more refined collection. “We innovated using plane fabric and red thread in the collection”, declares the designer Adriana Jost. “We feel the need of the market and we included gray and black in the color chart of our women's collection. The red thread in checkers and stripes makes up the boys' wear”, she explains. With about 10 thousand points of sale in the country, the brand also changed the slogan to “Carinhoso – affection love child”.
The 2009 Texfair united over 200 companies that represented approximately 400 labels of Knitwear, Decoration, Clothing and Bed, Table and Bathroom Linen.
Brazilian Textile and Apparel Industry Association
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