Mr. David Blumenthal CEO of Lionbrand Yarn, US reported about creation of hand-knitting boom in US. He stated that we live in a world of celebrities that is why there is a strong need to work with them to promote our products.
Mrs. Ornella Bignami from Elementi Moda, Italy and Mr. Heiner Oberrauch, Oberrauch-Zitt/Salewa Group Italy stressed that wool has to match the peoples' feelings and emotions.
In addition to that Mr. Vassilis Masselos from IAF pointed that the global textile and clothing industry needs the wind of change to respond to disruptive change in consumers' mind.
With their lectures, 40 international top speakers from marketing, advertising, trend, trade and industry gave participants pause for thought, came up with provoking ideas and created a solid basis for discussion.
The subjects covered ranged from promotion of wool to technical innovations, from trend information to retail news. Sectors covered have been Apparel, Interior Textiles and Technical Textiles.
The common aim of the event was to provide constructive suggestions for the sector, which would help all involved to work together to better satisfy consumer needs and wishes.
For many participants, 'IWTO Wool Forum' was, on the one hand, confirmation, and, on the other hand, motivation for strengthening existing marketing strategies.
Delegates have been present from more than 25 countries around the world, for whom the Wool Forum was a genuine international meeting place aimed at specialists and executives from the whole supply chain of the wool and textile industry.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
