A successful former executive of Motown Records and Paisley Park Studios, Gordy related that he partnered with Romar Studios, Inc. and health and fitness guru Debbie Siebers because: “this team has the synergy to take America by storm with a great product offering and brand.”
According to Polk, Debbie Siebers' collections will fit into multi-faceted categories within the U.S. “Debbie Siebers' collections were designed to act not only as sportswear but to also fit a consumer's need to own multi-functional clothing that would be just as suitable for the beach or for a night of dancing.”