Home / Knowledge / News / Company / Perception of crafts industry highlighted at PAF's Conference

Perception of crafts industry highlighted at PAF's Conference

13
Jul '11
India and the art of handicrafts have a long history. With its rich culture, multi- religions thoughts and diverse societal background, India has an extremely rich treasure of ethnic handicrafts practices and handlooms.

But, in spite of this rich inheritance, India, which once stood as the strong base for the artisans is now facing a tough competition from the main stream industry.

Pearl Academy of Fashion, one of the premiere institutes of fashion organized a Round Table Conference, which witnessed the august assembly of many notable personalities from various fields like retail, fair Trade, NGOs and media & design enterprises who participated and contributed their wealth of knowledge to the forum.

Prof. Jackie Guille, who has been closely associated with the development of design education and enterprise within Sub-Saharan Africa, commenced the discussion by highlighting the perception of crafts industry, the clichéd rural and primitive taboo attached to it.

Further on, the session was presided over by Mr Kshitij Padeya, MD, Eco Tasar Silk Pvt Ltd. who came with more “modern” approach of crafts business and talked about the pragmatic ways to bring the depleting art into the mainstream industry.

Ms Laila Tyabji, Chairman, Dastakar, too gave rich insights to the fatal competition faced by the craftsmen of India and the dying art and she pushed the idea that artisans should learn to market their products so as to make their presence in the new market. She even talked about venturing into the public-private partnership to boost the industry.

Other eminent panelists included, Ms Gillian Rowe, Aditi Shah Aman, Mala Pradeep Sinha, Ms Villoo Mirza, Mr Vikram Joshi, Mr Jatin Bhatt, Ms Meera Goradia, Ms Gurpreet Sindhu and Ms Kusum Tiwari.

Pearl Academy of Fashion was founded in 1993. It is a leading fashion and design education institute in India. Graduates of the Academy are highly sought after in the fashion and design industry, and a number of PAF alumni are in key positions at leading design houses and fashion companies worldwide.

Pearl Academy of Fashion


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Jan 2021

Belarus unveils five-year light industry plan

Bellegprom, the light industry concern of the Belarusian ministry of...

Pic: USDA/FAS

Textiles | On 23rd Jan 2021

US cotton exports rise on China demand: USDA report

Despite US cotton production falling 5 million bales from the...

Pic: Shutterstock

Apparel/Garments | On 23rd Jan 2021

Explore new markets for RMG industry: Bangladesh minister

Bangladesh commerce minister Tipu Munshi recently highlighted the...

Interviews View All

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Textile Industry, Head honchos

Textile Industry
Head honchos

Increased need for online fitting solutions as retailers shift to...

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Meghavi Suthar,

Meghavi Suthar

Founded by NIFT graduate <b>Meghavi Suthar </b>in 2017, Kala is an...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search