Reebok Middle East announced that they will be supporting the Dubai Municipality Yalla-Walk Every Step is a Reward' campaign, as the lead sponsor and complimenting event activities by providing walkers with essential health and fitness advice from the Reebok Ambassador Zena Habi throughout the Ramadan initiative.
The Yalla-Walk is set to be one of the largest campaigns attracting people to the walking tracks in parks across Dubai and has the aim of educating the public about healthy habits during the Holy Month of Ramadan whilst raising funds for charity.
Reebok has branded all five participating parks across the emirate including, Al Safa, Al Mamza, Al Barsha, Khawaneej and Zabeel and will be offering advice to Yalla-Walk participants on the health benefits that taking a brisk walk can bring for the whole family, not only during the Holy Month of Ramadan or after Iftar, but at anytime as part of maintaining a healthy lifestyle.
Commenting on the partnership, Mark Greiner, General Manager Reebok Middle East said: “Health and fitness for everyone is our vision at Reebok. We aim to encourage people of all ages and abilities to take regular exercise and increase their fitness levels by enjoying a variety of sporting activities. Supporting Dubai Municipality in the Yalla-Walk is the perfect way to encourage all the family to take regular exercise together. Walking has many health and fitness benefits, but above all it's safe, simple and doesn't require practice.”
Zena will be available at Al Safa Park and Zabeel Park on Monday and Wednesday respectively between 8.00 p.m. and 9.00 p.m. throughout the campaign to speak to participants and answer any questions walkers may have on when to exercise during Ramadan and how to make the right fitness choices.
Since 1999, RBK Middle East is the sole distributor for the Reebok brand in the GCC. Headquartered in UAE, RBK ME has distribution & sales offices in all the six GCC countries. The company has 14 company owned outlets in the region and also looks after the distribution of Reebok products to the various multibrand stores throughout the GCC.
Reebok International Ltd, headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel equipment. A subsidiary of a adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
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