Sports lifestyle company Quiksilver Inc has appointed Nick Adcock to the role of President, DC Shoes, effectively immediately.
Adcock will report directly to Bernard Mariette, President, Quiksilver Inc, and will be based at DC Shoes' global headquarters in Vista, CA. DC Shoes is a wholly-owned subsidiary of Quiksilver, Inc.
Adcock has been with DC Shoes for three years and previously served as Australian General Manager, in which he set up the company's first subsidiary operation. From this role, he was promoted to handle the regional responsibilities for DC Shoes in Asia/Pacific as the Regional General Manager, during which time he had the opportunity to work closely with DC Shoes founders Ken Block and Damon Way.
Bernard Mariette, President, Quiksilver Inc, said, "We are excited to strengthen our brand management team with the promotion of Nick from General Manager to President at DC Shoes."
"With Nick leading the strategic business direction of the brand globally, we feel confident that DC Shoes will continue to fulfill its untapped potential, as it can expand beyond its impressive sales today to increase its presence both within our company and within the industry as well,” he added.
Ken Block, DC Shoes co-founder, said, "I am really psyched to have someone with such great leadership, international experience and charisma to lead the business side of DC Shoes."
Block will be assuming the new role of CBO and will join Executive VP & Co-Founder Damon Way and Adcock to form the Executive Committee that will chart the future of DC Shoes.
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