“But the US retail market has been expanding at a strong rate over several years and is probably consuming the equivalent in textile products of 22 to 23 million bales of cotton, and hopefully we will continue to see some modest growth there.”
He said other high income regions such as the European Union and Japan are lagging the US in per capita consumption of cotton textiles, and elsewhere, cotton is losing market share to man-made fibres.
“Man-made fibre production has really exploded over the last decade. On a global basis we're consuming somewhere around 180 million bales of man-made fibre, whereas cotton is about 115. Back in about 1990 they would have been roughly at the same level."
“One of the challenges facing cotton is the growth that we've seen in man-made fibres, but there remains potential to expand cotton demand in some of world markets."
“That's where cotton producers can be united and really looks at the impact we could have with some effective promotion and advertising based on some of the consumer benefits of cotton, and hopefully lead them to increase their purchases of cotton products.”
In regard to world trade negotiations, he said that to the extent that these lead to an elimination of export subsidies and some gains in market access, they should be beneficial. He expects the new US Farm Bill to continue to provide some form of safety net for US cotton producers, probably comprising environmental and conservations issues, but within WTO guidelines.
The aim of CSD is to provide to every cotton grower the highest net return potential from the cotton varieties CSD produces.