Kimberly-Clark Corp launches Cottonelle for kids product line
21 Feb '06
3 min read
Personal care products information provider Kimberly-Clark Corporation has announced the introduction of the Cottonelle for Kids product line, the first-ever combined dry bath tissue and moist wipes system designed to help parents teach their kid's ages 4-to-9 good bathroom and hygiene habits.
The new system extends the Cottonelle line and will help children learn the proper amount of bath tissue and moist wipes to use after going to the bathroom.
Through the use of fun, kid-friendly graphics such as the brand's iconic yellow Labrador puppy and an easy-to-use pop-up tub, the Cottonelle for Kids system is designed to make teaching small children good hygiene habits easy.
Steve Kalmanson, Group President of North Atlantic Consumer Products, said, “The Cottonelle for Kids system addresses the unmet needs of families with kids ages 4-to-9 -- an age group that has grown beyond brands associated with diapers and toilet training -- but still needs help learning and reinforcing good hygiene habits in the bathroom.”
“By combining the use of dry bath tissue with moist wipes, kids develop better bathroom and hygiene habits than with either dry or moist products alone,” he added.
The Cottonelle for Kids bath tissue has 'show-me-where-to-tear' graphics that help kids easily use the right amount of tissue. Available in six thematic puppy designs, the bath tissue has small printed paw prints on each roll, which leads kids to an image of the Cottonelle puppy on every fifth sheet of tissue. When they get to the puppy, kids just stop and tear – an intuitive concept that's easy for parents to teach and simple for kids to understand.
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