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Ben Bridge Jeweler says NSB's CRM solution success with in-store shows

19 May '05

7 min read

“They handle marketing for each individual store as if it were the only one in the company,” explains Montgomery.

“CRM helps us target individual customers for promotions and collateral on behalf of each store.”

Ben Bridge
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Quality and accuracy reduce costs As a separate CRM database outside their existing financial
systems, the Connected Retailer solution has allowed the Ben Bridge to perform data cleansing, including national change of address (NCOA) and address standardization.

The company now has a very accurate, upto-date picture of where their customers are located, and minimizes costs from undelivered mail. The clean data also helps ensure professional service.

“Thye very respectful of rules governing unsolicited phone calls,” says Montgomery. “They pass phone lists to our stores so our associates can follow up every direct mail campaign, but customers who haveso helps ensure professional service.

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