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Swiss Trailer garb fasten with Gangotri

16
May '06
Another Swiss fashion attire brand, Trailer, has proposed to discover the Indian market for its variety of garments in relationship with a local associate.

Subsequent to Switcher, the European vital attire brand from Switzerland which a few years back chose to work with local partner from Tirupur in co-branding `Switcher' garments in India.

Trailer has preferred to mend up its tactical union with the Coimbatore-based Gangotri Textiles, the maker of the Tibre trouser brand that is looking for break in the European market.

The Trailer-Gangotri grouping is likely to escort to a shared brand sponsorship by the two at an apt time.

The US $20-million Trailer, which has an arrangement of clothing selling within Switzerland and supplies its attire set to the stores in Canada, Germany and Scandinavian nations, is known for fabric and product modernization in both woven and knitted tops and pants projected for the high-end fashion garment sections.

Ruedi Schappi, Director of Trailer, told 'We will be providing retail outlets for Tibre in Europe and Gangotri will enable Trailer to have its distribution channels opened up for the Indian market, besides outsourcing from Gangotri's production lines.'

Ongoing since 1990, Trailer is observed as an clothing brand for the adolescence in the 18-30 age group and more than 70 percent of its attire variety is focused on women.

Acually, Tibre is for men. "Since we are not in the same line of product manufacture, we will add to synergy to each other," said Ruedi.

Collaboration with Trailer will facilitate Gangotri to gain the experience in pioneering product designing as well as the response on the market.

"Trailer possess clothing design centre and has proficiency in market arrangement."

Gangotri devices to soon bring in men's shirts and has strategy to go through women's attire too.

Manoj Kumar Tibrewal, Managing Director of Gangotri said, united undertaking will be reciprocally advantageous.


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