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Ispo summer '06 expands its textile offer with three special formats

30 Jun '06

3 min read

The Arena, Beco, Elemar and Fashy brands present the latest colours, cuts and accessories for the coming beach season. Aquagymnastic demonstrations and fashion shows take place several times a day. Responsible for the fashion shows is the famed Ludwigsburg agency 'Die Showarchitekten', which is well-known for its unusual show productions.

With neck massages at the Oxygen Bar of the GoX company and ice-cream from Nestlé Schöller which the exhibitors ordered specially for the visitors – and not to mention the cool brands, summer feeling and hot models – this is hardly the worst way to prepare yourself for a day's business.

For children – the trend-setters of tomorrow – ispo is providing a separate special area this summer: in the form of a playground, this is perfectly adapted to the needs of young customers.

In terms of sales space design, special areas like this should also be an incentive for the trade. This trend has been recognized by brands like Quiksilver, Odlo, Merrell, Speedo and K2, which are showing colourful and comprehensive collections in appropriate surroundings. The stand area is done up in a friendly way suitable for children. As a new partner, Waff is involved here too – its cushions invite the kids to relax or to romp about.

In addition, Playstation is presenting its latest games at a special area. Also here are EyeToy Kinetic – the personal fitness trainer for the living room – and more top-class sports games for Playstation 2.

Ispo summer 06 takes place on 16 - 18 July 2006 at the New Munich Trade Fair Centre.

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