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Positive result continues in Q2 2006 at Gamma Holding

25 Aug '06

3 min read

New perspective for Exotic Fabrics
Gamma Holding has concluded research into the competitiveness and brand positioning of Exotic Fabrics. The results show that the exotic fabrics market has grown considerably in the past five years and that almost 75 percent of West African consumers still favours ethnic clothing.

The buying and wearing behaviour of these consumers differs greatly, however, meaning that all brands will have to be repositioned. In order to achieve this, the current organisation will be divided into brand-oriented business units, each with its own market focus and approach.

Top brand Vlisco will be positioned as a multi-faceted clothing and beauty concept for women.

The local brands Uniwax and GTP will compete with the cheaper Chinese fabrics in the middle segment, possibly with a partner.

The successful Woodin brand will be marketed with a clearer identity of its own as the first pan-African fashion brand. This will be done by gradually expanding the current chain of stores in which trendy fabrics, clothing and accessories will be on offer.

The transfer from a distribution to a customer-oriented organisation will begin in the second half-year.

Financial data
Interest charges increased to EUR 6.1 million (2005: EUR 5.4 million), due to a higher interest rate and a higher average total of interest-bearing liabilities.

Gamma Holding develops, manufactures and sells innovative, high-quality textile-based products throughout the world. In 39 countries, approximately 7,300 employees are active. Its headquarters are located in Helmond (The Netherlands) and its shares are listed on Euronext Amsterdam.

Gamma Holding NV

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