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adidas-Salomon inks licensing deal with Porsche Design to launch hi-tech sports products

11 Jul '05

3 min read

"With adidas we have found a strong international partner for Porsche Design sports products. This partnership reflects a major step towards achieving our goal of expanding our Porsche Design product range with attractive and innovative products in the coming years," added Dr. Siegmund Rudigier, Porsche Design Group President.

Porsche Design is a global luxury men's brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form.

Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops in up-market department stores and exclusive specialist stores.

Second largest sporting goods company adidas-Salomon, based in Herzogenaurach, with its core brands adidas and TaylorMade-adidas Golf. In 2004, adidas-Salomon achieved sales of € 6.5 billion and posted a record net income of € 314 million, with 17,023 employees worldwide.

adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, with total net sales of 6.478 billion euros and net income of 314 million euros, adidas-Salomon is a global leader in the sporting goods industry and offers the broadest portfolio of products. adidas-Salomon products are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.

adidas-Salomon AG

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