Reliance Retail is looking for some more companies after tie-ups with different companies like Sanyo, Dabur, Timex and Godrej.
It is also going to revive the popular brand 'Vimal' by investing 40 crore rupees on marketing and advertisement campaign. Company is also trying to involve small garment manufacturers in the supply chain.
It is going to launch 22 Reliance Retail stores in Delhi by 28 December and will launch its store in Bangalore and Ahmedabad in the same month.
Company is mainly interested in business-to-business sales strategy. It also got good response from loyalty programme.
Like Hyderabad Reliance Fresh stores, company will also provide sample of dal, rice etc from small sample bowls kept on the racks to consumers in Delhi.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
