Branded footwear marketer Skechers Q2 sales go up 12.5%
28 Jul '05
4 min read
Weinberg continued: "Our record second quarter net sales were the result of growth in key SKECHERS men's, women's and children's lines, and their new fashion brands, including 310 Motoring and Red by Marc Ecko - both of which experienced their first full year of shipping.
With their product on target and in demand, they saw double-digit sales increases in their domestic wholesale and retail businesses, as well as growth in their international wholesale business and Company-owned international retail stores. Due to this increased demand of their in-line product and strong sell-throughs, they also experienced very strong margins.
The growth from all their key divisions and their improved margins give us continued confidence as they head into the second half of the year."
Robert Greenberg, SKECHERS' chief executive officer, said: "They are very pleased with their consecutive quarters of record growth and see this as a strong indicator for the remainder of the year as they continue to build on the strength and success of both SKECHERS and their newer lifestyle brands.
They believe that signing both Carrie Underwood, the new American Idol winner and rising star, for SKECHERS and the multi-platinum hip-hop artist The Game for 310 Motoring will help increase awareness of both brands when consumers see the advertising in the second half of 2005.
During their pre-line meetings with major accounts earlier this month, they consistently heard enthusiastic feedback as they shared preliminary images of their new marketing campaigns as well as Holiday 2005 and Spring 2006 product.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
