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Cotton County unveils new Denim Collection

20 Jul '07
2 min read

DENIMS, the second skin of the quintessential youthful, trendy, wild & funky Adams & Eves, makes a comeback this season with the flavor of the season being Cargo styled, semi-designed, basic designed, vintage looks.

The retro-look along with the contemporary rugged feel of the universally lauded denims gets unveiled in its most unique avatar as a part of Cotton County's, the country's premier lifestyle, ready-to-wear apparel brand, DENIM COLLECTION.

The Collection is all set to quench the untamed wardrobe desires of the young & wild, with it's never before cuts, fits, embellishments, washes, colours, treatment etc. The sign of the times amongst the GEN X and their lifestyle preferences is that of 'CHANGE & ATTITUDE', and that is exactly what Cotton County's DENIM COLLECTION embodies in its entire range for the brash as well as the subtle Adams & Eves alike.

Showcased at 300 exclusive Cotton County outlets across leading metros & TIER-II, TIER-III cities, the must possess DENIM COLLECTION marks a revival of the Retro-look in Boot Cuts, Mid & Low Waists, Comfort Fits, Anti fist, Carpenter fits for MEN while in Straight and Boot Cuts and in Capri too for the EVES. What more, Cotton County, better known as the forever brand in the value for money branded apparel segment, presents a very special range in Denims in embellishments, Sequins, Swarovski, Embroidery & multicolor threads.

The Cotton County DENIM COLLECTION also offers a variety of finishes such as Enzyme Wash Treatment, mélange of tints, Semi Blasted & Scraped finishes, Grading, Tagging & Super Stone Heavy Wash just to name a few. The Collection will be available across all 300 exclusive stores of Cotton County across the country with plans of increasing this tally to 500 stores by the end of the current fiscal.

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