Craghoppers chooses Eleksen smart fabric iPod controls

23 Jul '07

2 min read

Eleksen Group plc the world's leading provider of touch-sensitive smart fabrics for consumer electronics in apparel and accessories announces that multichannel brand Craghoppers has chosen to initiate a relationship to produce stylish wearable electronic apparel. Craghoppers' iPod-ready Future walking jacket will be the first product to result from this new alliance.

Craghoppers is known for its attractive and rugged outdoor, travel, and adventure wear. Continuing its mission of utilizing the most advanced fabric technology, Craghoppers has teamed with Eleksen to incorporate unique smart fabric into its latest outdoor gear.

Eleksen's ElekTex is a unique electro-conductive fabric touch pad optimized for the creation of flexible, durable fabric touch screen interfaces.

Craghoppers will integrate ElekTex smart fabric touchpads into its new line of jackets, enabling wearers to control the volume, track changes, and power controls of their iPod through fabric buttons built directly into the sleeves while keeping the iPod itself safety tucked away in their pocket.

“The iPod-enabled Future jacket is just one example of the innovation that ElekTex will help bring to our product lines,” said Jim McNamara, Managing Director of Craghoppers.

“ElekTex enables highly practical goods—adding another level of excitement and functionality to our product offerings.”

“Craghoppers has built a reputation for advanced technological fabrics for extreme conditions,” said Robin Shephard, CEO of Eleksen.

“By leveraging ElekTex smart fabric, Craghoppers brings comfort and style to the world of wearable electronics.”

Eleksen Group plc

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