Merchandising Initiatives Kohl's has been successful in expanding the Company's merchandise offerings to broaden its appeal to a wider range of customers. The Company's initiatives have been focused on appealing to customers' different lifestyles with the introduction of new brands, more exciting marketing and an improved in-store experience.
Kohl's recently completed the rollout of their beauty department to all stores in partnership with The Estee Lauder Companies Inc., introduced Chaps in career and casual sportswear for men and Candies in apparel, intimates, accessories, and footwear for juniors and girls.
The Company previously announced their plans to launch Chaps for women and boys in the spring of 2006. At the same time, Tony Hawk apparel designed in partnership with Quiksilver Inc., will be introduced exclusively at Kohl's in boys and young men's.
Today, the Company announced several additional introductions. In spring 2006, Kohl's will launch Stamp 10 for men and women, an exclusive contemporary brand in partnership with Liz Claiborne Inc. The Company also announced several new initiatives for the home. Kohl's will extend its successful Nine & Co. brand into home this fall and its Apt. 9 and Candies brands in spring of 2006.
In reviewing the Company's merchandise initiatives, Kevin Mansell, Kohl's President said, "Customers are clearly responding to many exciting, new brands. These new brand launches for 2006 will continue the momentum in appealing to a broader range of customers and will be supported with exciting marketing and great presentation in store."
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
