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Amazon.com reveals women's fashion collection

24 Aug '05
4 min read

Seattle based Amazon.com a fortune 500 company unveiled Necessary Objects for The O.C., the first The O.C.-branded women's fashion collection, now available exclusively in Amazon's Apparel & Accessories Store (www.amazon.com/apparel). Designed by Necessary Objects' Ady Gluck-Frankel with participation from a wardrobe supervisor from The O.C., the line captures the young, contemporary, chic look that is synonymous with The O.C.'s characters and lifestyle.

Also, Amazon launched a new, dedicated The O.C. boutique, where fans can easily find the new apparel collection alongside all things The O.C. available on the Amazon.com Web site - the complete DVD sets for the show's first and second seasons, "Music from The O.C." mixes 1-4, the ability to subscribe to The O.C. Insider service and more. The boutique can be accessed through Amazon's Apparel & Accessories Store or by going directly to www.amazon.com/theoc.

Necessary Objects for The O.C. is a 12-piece collection inspired by the diverse personalities and glamorous Southern California lifestyle of the show's fashionistas, pairing unique casual and luxe pieces to create standout looks that seamlessly transition from day to evening. The color palette includes the rich tones that are the hallmark of fall fashions - mallard, heather, deep brown and basic black. The line features pieces with a feminine take on menswear looks, such as extended-tab gauchos, spectacular knit tops adorned with sequins and paillettes and an array of playful skirts, including a full-length satin peasant skirt that can serve as a beach coverall during the day or be dressed up with the tie-back halter vest for a stunning and sophisticated evening look. The collection ranges in price from $38 to $78.

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