News Flash

'Mystery Fab Rehab' latest enhancement of Cotton Inc

23 Oct '07

3 min read

They can ruin a good night kiss, torpedo chance encounters and even leave you stranded. Those mystery fabrics with strange sounding names and even stranger looking qualities can often have unintended consequences. But now there's hope for breaking the cycle of dependency on misguided fashions.

Introducing "Mystery Fab Rehab," Cotton Incorporated's latest enhancement to its popular. Hosted by Allie, a virtual counselor and guide, Mystery Fab Rehab offers a three-step process to finding life after mystery fabrics by helping visitors first get smart, then get rid of mystery fabrics and finally get their fashions right.

To help those stuck in the rut of mystery fabrics, Allie first introduces four educational video vignettes, featuring clueless Susie and enlightened Jane. "Laundromat Loser" shows Susie's shock when her mystery fabric glamour pants meet the harsh reality of a clothes dryer, while Jane enjoys her crisp and clean smelling cotton sheets.

"Trouble With Traffic" brings new meaning to blinded by the light as Susie's "illuminating" dress creates cab hailing havoc and Jane becomes a taxi driver's dream. "Hairball High Jinks" shows Susie having "fun" with fuzz, while Jane finds romance, and "A Tale of Two Skirts" shows why fashion is meant to be seen and not heard.

Enlightened by these instructional videos, visitors can then identify what is specifically ailing them by using the Mystery Fabric Affliction Finder, a unique questionnaire providing the right fashion diagnosis needed for the next step toward recovery.

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