Textile dyes player DyStar launches new website

02 Nov '07

2 min read

DyStar launched a new website at www.DyStar.com on November 1. Focused exclusively on textiles, the site offers interesting stories and a wealth of information on the textile supply chain and DyStar's textile solutions, showcasing the company's position as a leading partner for this industry.

The attractive new site also serves as a portal to DyStar's e-business platform. The “Highlights” section contains a blend of informative and entertaining content – from success stories and interviews, information on new innovations and textile effects to reports on environmental issues.

What's more visitors can find important industry links and play an online game to test their textile knowledge.

In “Products and Services” visitors can find out how DyStar adds value throughout the supply chain. This section contains extensive information on the solutions DyStar offers, including dyes, auxiliaries, services and the color communication tools from Color Solutions International.

In the “eBusiness” area customers can select the right products for their needs, call up additional product information and safety data sheets and place orders.

Other features include tracking the status of current orders and an overview of previous orders to facilitate re-ordering. For new users there is a guest access and a demo tour outlining the functionalities of the eBusiness offering.

Four service centers are grouped in the “DyStar Group" area: a Corporate Center with extensive information on the DyStar Group worldwide, a Procurement Center for suppliers of raw materials and chemicals, a Media Center containing the latest news, photos and downloads and a Career Center with details of job vacancies.

The website also includes an easy-to-navigate area providing full information on how to contact DyStar and a link to DyStar's leather website, which is currently under construction.

DyStar Textilfarben GmbH

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