Innovative COOLMAX fabric makes crossing finish line a breeze
14 Nov '07
3 min read
Lightweight yet dense terry padding has been added to the ball and heel for extra protection, and lightweight padding in the arch provides protection and a better fit.
"Combining COOLMAX fabric with Thorlo's construction has produced a very successful running foot protection sock product that offers tremendous comfort and function," Lawson says.
New Balance Performance socks, a licensed brand of Gold Toe Moretz, will introduce Mesh No Show with COOLMAX Extreme fabric, for maximum moisture management.
This sock features compression arch support for stability, reinforced heel and toe, comfort toe seam and a Y-shaped heel, which provides a deep pocket for a perfect fit, according to Vice President of Marketing Ander Horne.
Gold Toe Moretz also produces PowerSox with COOLMAX Everyday fabric that features a seamless toe to keep irritation at bay and a cushioned sole for shock absorption. PowerSox also offers a compression arch support and Y- heel for stability and a better fit.
Using a blend of COOLMAX fabric and Cordura yarn, DeFeet's high-performance Cloud 9 running socks combine the amazing moisture wicking of COOLMAX fabric with the incredible abrasion resistance of Cordura yarn.
DeFeet's product development team was highly impressed with INVISTA's abrasion test results, and decided to create a unique blend for its first targeted running sock in 15 years.
"Not only is it durable, it feels like butter! People say it's as soft as a cloud, which is the reason it's called Cloud 9," says Shane Cooper, founder of DeFeet.
Sof Sole is also putting its customer's feet first with its new Anti-Friction Performance Sock, which combines slip-resistant technology and COOLMAX fabric for ultimate comfort and stabilization.
The product features ThinVent construction on top to keep feet cooler, a reinforced arch band for improved fit and support below the ankle. Sof Sole's Anti-Friction sock also has a hand-linked seamless toe and deep heel pocket to enhance fit.