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News Flash
Clothes & sweets, top gifting items among locals
20 Dec '07
3 min read
Online shopping is popular across both SEC A and B (both 57%) and metros vs. non-metros (55% vs. 59%) and with those aged 25 years and above. It is interesting to note that online shopping is popular among people aged 45 and above (68%).
Books (46%), Clothes (35%), and CDs/DVDs (32%) are the favourite online gift purchases, each with 46, 35, and 32 percent respectively. People aged between 15 and 34 buy watches and clothes online and people in their mid forties and over tend to buy more books.
“With banks and other financial institutions taking the lead in making sure online transactions are secure with adequate safety measures, more and more people are taking advantage of the ease of online shopping.
Ever increasing work pressures, long commutes, traffic snarls, and parking problems are other reasons driving more people towards the convenient option of online shopping,” added Muthukumaran.
Click here to view more:
Books (46%), Clothes (35%), and CDs/DVDs (32%) are the favourite online gift purchases, each with 46, 35, and 32 percent respectively. People aged between 15 and 34 buy watches and clothes online and people in their mid forties and over tend to buy more books.
“With banks and other financial institutions taking the lead in making sure online transactions are secure with adequate safety measures, more and more people are taking advantage of the ease of online shopping.
Ever increasing work pressures, long commutes, traffic snarls, and parking problems are other reasons driving more people towards the convenient option of online shopping,” added Muthukumaran.
Click here to view more:
The Nielsen Company
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