While many outdoor clothing companies make token gestures towards being eco-friendly, Icebreaker's commitment to sustainability has been a non-negotiable part of its core philosophy since its launch in 1994.
Customers already love the unmatched technical performance and cool stylishness of Icebreaker garments: now they'll be able to see for themselves Icebreaker's unshakeable commitment to sustainability, animal welfare, social ethics, practices that have a low environmental impact, and the latest clean technology.
"For us, sustainability is about transparency and being able to show the whole design of the business, which starts with the growers and continues through every step of the supply chain," says Jeremy Moon.
"We made the decision to put this information online to give consumers a clear understanding of Icebreaker, and of our deep commitment to the environment and to social ethics."
Baacodes will be on garments on sale in August for the fall/winter season in the northern hemisphere, and the summer season in the southern hemisphere. The garments will also come with a swing tag giving customers details of Icebreaker's ethical and sustainability practices.
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.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
