Brand House (BHL) is the new fully owned firm established by S Kumars Nationwide Limited (SKNL). The Rs 855-crore group, SKNL is anchoring itself in the growing retail market through BHL to promote its retail agenda.
SKNL proposes to invest Rs 90 crore in two years, said managing director Nitin Kasliwal.
Plans are afoot to invite foreign investors for super luxury brands by establishing exclusive stores (apart from Reid & Taylor stores) for them in the country.
According to reliable sources, company is to finalize some important deals with DKNY, Dolce Gabanna, Dunhill and Hackett.
But, Kasliwal refused to reveal names and said that company was discussing with 18 short-listed brands on their behalf for KSA Technopak.
Following the footsteps of Arvind (which has introduced Tommy Hilfiger) and Madura Garments (Esprit), BHL plans to start nearly 100-120 exclusive stores for each foreign brand in two years.
BHL also aims for 250 exclusive stores of which 120 will have the S Kumars tag and the rest will be possessed by franchisees.
In early 2006, Tamarind, a ready-to-wear brand of S Kumars, will revamp customers' wardrobe.
BHL expects sales turnover in the range Rs 250 - Rs 275 crore from its combined activities after the completion of rollout, said Kasliwal.