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FedEx Corp to receive OCI award on Oct 2

02 Oct '07
3 min read

In 1996, the Pittsburgh-based company launched its first efforts to dramatically improve its overall new product performance.

After benchmarking widely for global best practices, MSA internally developed, integrated and continuously improves a portfolio of disciplined New Product Development and management processes contributing to exceptional business results.

MSA also created an organization tied to innovation strategy and new product development, ensuring global resource alignment.

MSA consistently uses observational and other Voice of the Customer market research methods to uncover unmet needs in their target markets.

Using both existing and emerging technologies, MSA has translated those needs into an impressive portfolio of innovative product offerings, representing more than 30 percent of MSA's revenue in 2006.

Creating Successful New Services via Operational Excellence and Enhanced New Product Development Process. A true industry pioneer, with a deeply ingrained operational excellence culture, FedEx faced the challenge of improving its new product management practices in 2000.

FedEx embarked on an enterprise-wide transformation path towards the vision of achieving recognized leadership in development and optimization of a portfolio of innovative products and services which would earn FedEx unprecedented levels of customer loyalty and have significant impact on the competitive landscape.

Linking its new product development renewal efforts to this vision has resulted in significant improvement in FedEx's three-tiered “Everest” new product management process and enhanced a culture of empowerment and trust in new product development decision making.

Focusing on new strategic target market segmentation, and utilizing global expansion and strategic acquisitions to provide innovation platforms for application of their revised process and culture, has resulted in a portfolio of innovative new service offerings and reinforced FedEx's leadership position in the package and shipping services industry.

Product Development & Management Association

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