The Equitium Group, a Miami-based investment firm focused on the health and beauty as well as the luxury products and services industries, has announced that it has acquired Caswell-Massey, the Edison, New Jersey-based purveyor of luxury personal grooming products. Caswell-Massey was acquired from BFMA Holdings, a Pompano Beach, Florida-based investment firm. Terms of the deal are undisclosed.
“We were attracted by Caswell-Massey's legacy of producing top-quality products. It perfectly fits our investment focus of backing personal care and luxury companies that have strong growth potential,” said Amir R. Amir, Managing Partner at The Equitium Group.
Added fellow Equitium Managing Partner Anthony Nichtawitz, “We look forward to applying Caswell-Massey's rich experience in consumer goods toward the many opportunities available to the company. We also believe the company will provide us with an excellent platform for further investments in the luxury sector.”
Caswell-Massey, founded in 1752, is believed to be America's first apothecary and perfumer. It is best known for its high-quality grooming products including soaps, lotions, fragrances, and accessories. According to the company, its products have been enjoyed by personalities throughout American history, ranging from George Washington to countless Hollywood luminaries.
After over 250 years in business, the company continues to focus on providing the finest grooming products available,developed by combining centuries of experience with world-class, modern preparation techniques.
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