PRIMEDIA & Del Rio to bring new Lowrider juniors apparel line
30 Aug '05
3 min read
For the Lowrider brand, movement into the juniors market comes after a series of successful consumer product launches in men's and boy's apparel, automotive products and toy vehicles.
Southern California based Lowrider, founded more than 25 years ago, is the original magazine of the hobby and has been among the top-selling titles on the newsstand for the past six years. Keeping pace with current trends and the growth of lowriding.
US leading worldwide brand licensing division PRIMEDIA Enterprises having established brand extension programs for titles such as Motor Trend, Hot Rod, Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes.
PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in more than a dozen countries around the world.
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