Lowrider & Ann's Trading jointly to make women's accessories
30 Aug '05
3 min read
This latest deal with Ann's Trading is part of a PRIMEDIA's established licensing program that includes several Lowrider-branded consumer apparel and accessories lines currently available at key retailers. The brand also produces the Lowrider Magazine Tour, an annual national event series that celebrates this rapidly-growing car culture. Together, the successful extensions into lucrative product categories and events further the brand's status as an authentic and definitive voice in lowriding.
Southern California located Lowrider is the original magazine of the hobby and has been among the top-selling titles on the newsstand for the past six years. Keeping pace with current trends and the growth of lowriding, Lowrider is joined by its Web site, lowridermag.com, and Lowrider Arte and Lowrider Bicycle.
PRIMEDIA Enterprises is the worldwide brand licensing division for PRIMEDIA's 250 publications, having established brand extension programs for titles such as Motor Trend, Hot Rod, Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes. PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
