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France's new apparel policy to discourage fast fashion consumption

12 Mar '24
102 min read
Pic: Adobe Stock
Pic: Adobe Stock

Insights

  • The fast fashion industry, which is projected to reach $150 billion by 2025, thrives on low-cost, trendy clothing, attracting consumers worldwide despite environmental concerns.
  • France is combatting the industry's pollution by proposing fines on fast fashion purchases and targeting ads to curb consumption and promote sustainable alternatives.

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