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Adidas selects Amber Road's China Trade Management suite
Mar '17
Courtesy: Amberroad
Courtesy: Amberroad
Adidas Greater China, a leader in the sporting goods industry offering a broad portfolio of footwear and apparel, has announced that the company has selected the China Trade Management (CTM) solution by Amber Road, a leading provider of cloud-based global trade management (GTM) solutions, to automate and centralise its China General Trade activities.

The Adidas group plans to boost its retail sales network to 12,000 outlets in China by 2020, with much of the growth slated for smaller cities. A growing enthusiasm for sports across China has helped Adidas power-up sales in the region, making it one of the most profitable markets for the company.

Conducting international trade within China can be difficult and complex. With various challenges brought by huge import and export volume, and minimal advance notice of regulatory changes, Adidas China needed an automated solution to help reduce manual-based operations, minimise clearance delays and compliance risks, and respond to regulatory changes quickly.

Kae-Por Chang, managing director, Amber Road China said, “Adidas will be leveraging many functions of Amber Road’s CTM solution to manage this growth opportunity. Amber Road’s CTM InSight function will equip the Adidas China team with self-compliance capabilities, to help them conduct comprehensive and regular internal audits to proactively identify and resolve non-compliance issues with agencies in a timely fashion.”

Chang said, “Amber Road’s CTM Business Intelligence (BI) Dashboard will supply information to centralise management, improve clearance process visibility, and enhance internal controls. By implementing Amber Road’s CTM solution, Adidas Group will be well prepared to apply for China Customs Advanced Certified Enterprise (AEO) status, which will enable the company to enjoy international trade facilitation measures.” (GK)

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