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Apparel firm JumpBall selects NexTech AR's webAR solution

28
Nov '19
Pic: NexTech AR Solutions
Pic: NexTech AR Solutions
NexTech AR Solutions, a leader in augmented reality (AR) for ecommerce and learning applications, has announced that JumpBall, an urban basketball apparel retailer, has signed a deal for the company’s webAR ecommerce solution. JumpBall is the perfect blend of fashion and basketball that sells apparel online and at basketball tournaments within US.

The global apparel industry has been looking for a solution to the challenge of creating photo realistic 3D objects at scale at a reasonable cost. NexTech, with its recently announced revolutionary CaptureAR, makes the capture of 3D clothing objects easy. Anyone can do it with 4K video capture from a cell phone combined with their proprietary tech platform, no special training or skills required, giving the company a major industry advantage, the company said in a press release.

“JumpBall is the new breed of basketball apparel. We're not a company that follows trends. We set them. With NexTech AR, we see a huge opportunity to begin a new game, and to be an early adopter of AR in the apparel industry future. JumpBall is confident that partnering with NexTech AR will not only elevate our brand but blaze a way for other organisations to follow suit,” Danny Essix, founder and CEO of JumpBall said.

“We are excited to welcome JumpBall Apparel as a client. By investing into augmented reality, JumpBall has positioned itself as an apparel leader. From enhancing customer engagement with their products, dramatically increasing add to cart rates and by lowering product returns, we are confident that JumpBall will benefit greatly from our AR technology. With our new CaptureAR technology, NexTech has moved augmented reality into the forefront as an essential tool for online apparel retailers allowing them to sell more product. Today’s announcement reflects NexTech’s deepening commitment to the fashion and apparel sector, a $1.5 trillion marketplace which we intend to dominate,” Evan Gappelberg, CEO of NexTech AR said.

Fibre2Fashion News Desk (GK)


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